Insurance market disruption. That’s what the client wanted. Fourum’s answer was GetSetGo, a killer name and a radical concept based on bright orange space hoppers. With a tight budget and a multiple locations in the North and South of Ireland, we worked with KaBoom to film unusual people doing unusual things. With high performance, google intelligence-led YouTube edits and a full outdoor and TV campaign, we proved that even though insurance is boring, the brand and those buying into it, don’t have to be.