its4women, Insurance Made Rewarding

Strong brands drive stronger sales. its4women is one of the largest independent insurance companies in Ireland, insuring one in every 20 vehicles in the Republic of Ireland. The management team knew that the its4women brand could be a better reflection of their position in the market, so they called in Fourum.

Starting the process off with one of our signature brand future strategies, we helped them articulate their why, their vision, mission and values, giving them a new marque, styling and brand positioning to create excitement and enthusiasm.

Fourum also designed and created the content for the new its4women website, working with the tech and marketing teams to simplify the user experience.

its4women is and always has been entirely online, so it made sense to create a flexible digital first campaign that could be targeted to three specific audience types. Working closely with intelligence supplied by Google, we shaped the its4women 'Driven' campaign. By featuring our key customer types, it is designed with a simplicity that lets it perform across every phase from Awareness, to Consideration, right through to Activation. In addition to 9 variations across youtube and social channels, we created 4 variations for TV, a suite of radio ads and an OOH campaign.

Fourum continue to work closely with the its4women team, producing a variety of assets to help explain and sell individual products.