Insurance is about trust. It’s about visibility and confidence. It’s consistency and reliabilty. We began our journey with a rebrand and repositioning, moving the brand away from a singular vision of what it is to be a woman. Then we created a google–led digital, TV and OOH campaign that gave the brand the consistency and confidence that consumers need to see.
its4women is and always has been entirely online, so it made sense to create a flexible digital first campaign that could be targeted to three specific audience types. Working closely with intelligence supplied by Google, we shaped the its4women 'Driven' campaign. By featuring our key customer types, it is designed with a simplicity that lets it perform across every phase from Awareness, to Consideration, right through to Activation. In addition to 9 variations across youtube and social channels, we created 4 variations for TV, a suite of radio ads and an OOH campaign.
Fourum continue to work closely with the its4women team, producing a variety of assets to help explain and sell individual products.
"As all marketers understand, it’s getting harder and harder to stand out from the crowd. It’s essential to find the right people who understand your goals, mission, business and brand. We have worked collectively together on two projects and Fourum have challenged our thought process with endless creativity and delivered some demanding deadlines. As an agency and individually it has been a pleasure to work with Fourum, especially the constant ‘can do’ attitude and I look forward to our next project together.”
Kerry Beckett
Marketing Manager, its4women