Belfast just keeps changing. And that’s no bad thing. Locally based Lacuna Developments are creating a new sustainable neighbourhood by the River Lagan. They needed a brand and a story to help communicate their vision of a 15 minute city. We connected this future focus with the precision and skill of the Loftsmen who once drew the plans of the ships to scale on the floor of the Mould Loft that was once on this site. The Loft Lines is where lifestyle is scaled up.